The Role of Innovation in Loyalty Strategies in the USA

Elon Musk's recent purchase of Twitter for an astounding $44 billion has sparked both enthusiasm and suspicion. Musk has approximately 120 million followers and is regarded to be the biggest influencer. He alleges he paid an exorbitant price to repair it and the hatred and misinformation it spread. He explained, "I didn't do it thinking it would be simple. I did not do it to make more money. I did it to attempt to aid humanity, whom I adore. And I do it with humility, knowing that failure to achieve this goal, despite our greatest efforts, is a genuine possibility."His initial actions were chaotic, with mass firings, high work requirements, and the reinstatement of numerous accounts—including Donald Trump's—while removing others, including several journalists. The recent release of select Twitter files to journalists reveals that the FBI affected Twitter's free speech policies. We need to see all of the files to understand how much influence political government agencies may have on social media.Thousands of fresh stories. There are hundreds of podcasts available for your listening enjoyment. Customizable email newsletter. Donate $5, $10, or $15 to help make The Hub a realityMany people now obtain their information mostly through social media platforms. McLuhan also stated that "the medium is the message". He meant that the medium utilized to convey the message affects how it is perceived.

There is also rising worry about how social media 

platforms might influence people's thinking and politicize the information environment by determining how content is presented or removed. It also enables political influence by nations like China and Russia much easier.Most trends fluctuate. Has social media reached its pinnacle and is now imploding in terms of commercial success and influence? Too many people are still addicted to social media. It has two sides: it is both useful and entertaining, but it also allows for misuse and misinformation There are no simple solutions to the conflict between freedom of choice and protecting society from the undue and detrimental effect of big social media corporations that frequently prioritize profit above social responsibility. We need to increase openness in how social media platforms select and reject material, as well as how they track our behavior and unfairly monetize our relationships. We must prohibit foreign government influence and manipulation of material on these websites. We also require far tougher sanctions for irresponsible or unlawful activity. Facebook has already paid nearly $6 billion in fines for privacy violations, and more are sure to follow.The European Commission has suggested a new Digital Services Act package to prohibit illicit internet content, but the question is, who decides? And according to what rules?

Freedom of choice should not imply freedom to abus

but limits cannot be used to politicize discourse while suppressing legitimate opposition. Can self-regulation function much better? Can a frantic Elon Musk succeed where a more established Mark Zuckerberg has failed? Stay tuned.Via Rail made headlines during the holidays for all the wrong reasons. A severe storm, combined with a few related infrastructure issues, resulted in huge delays between Toronto and Ottawa. Many people, including myself, were delayed by three hours or more. Some others were stuck at home alone on Christmas (including my partner). It is reasonable that folks are unhappy.I will not revisit the subject. As I've already stated, I don't believe there is a clear scapegoat, and upgrading rail service in Canada (or at least along the Windsor to Quebec City sector) would require time. However, the travel incident reignited attention of Via Rail, including the CEO's salary plan. To be honest, it served as a reminder that most crown firms do not compensate their leaders well enough to attract great people.I don't mean to seem disparaging. I have no foundation for assessing the performance of the present CEOs of Canadian royal businesses. However, neglecting to provide a competitive compensation package for top executives may result in a small pool of competent applicants (not everyone has the experience to run a passenger rail firm). It's possible that public-spirited leaders are willing to take a compensation reduction to serve the public or achieve a better work-life balance than their private-sector counterparts. This is similar to how hockey teams shop for hometown discounts during the off-season. They occasionally succeed, but top players rarely accept large discounts. Especially not at the kind of discount CEOs of TSX-listed companies would have to pay to oversee a crown enterprise.

How big would that discount be? 

Via Rail's business plan lists a total salary range for the CEO of $398,212 to $529,280. That sounds like a lot of money until you consider what private sector CEOs make. I'm not talking about Jamie Dimon or Warren Buffett here. This is considerably less than what the top 100 CEOs in Canada receive. Not only at the top, but also at the bottom.Consider the Canadian Centre for Policy Alternatives' annual ranking of Canadian CEO salaries. While I don't always agree with their conclusions on the subject, and I'm sure they'd be appalled to see their study used to justify paying CEOs more, it's still a useful resource. In 2021, the top 100 Canadian CEOs' total pay varied from $6,678,084 to $140,778,515. The latter is far from usual, with roughly $100 million more than the second-place CEO. To make comparisons, let's look at lower-paid CEOs.